The Half
Second
Cricket's fastest moments, rebuilt in 3D for a new generation of fans.
01 · The film
Ninety seconds. Sound on.
02 · Who we are
We measure it. Then we show it.
Pitchwolf Bio
AI biomechanics from one phone video.
4,000+users
Used by
Pitchwolf Studios
3D films and Shorts, built on that data.
25M+views a month
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03 · Long form · 5 min
Can a human bowl 180 km/h?
04 · Long form · 7 min
How bowlers swing it both ways.
05 · Shorts
35M+ views since August.
6.2Mviews · Can Rohit pull a 160 km/h bouncer?
3.7Mviews · The most dangerous ball in cricket
2.2MNobody has faced 145 km/h
1.4M3,000 bowlers, measured
1.0MKohli vs Rauf, 28 off 8
788KThe yorker
754KWhy Bumrah feels faster
663K160 km/h: pick your nightmare
600KThe pitch decides
507KRohit vs a baseball hitter
06 · Audience
Young. Indian. Growing fast.
YouTube views per day
Channel launched 16 Aug 202625M+views a month across Instagram, YouTube and Facebook
55KInstagram followers
10KYouTube subscribers in 8 weeks
68%of YouTube views come from India
52%of YouTube viewers are 13 to 34 (Instagram followers: 70%)
27Khours watched on YouTube
07 · The show
The Half Second
Cricket is decided in half a second. Each episode rebuilds one of those moments in 3D, so every fan can see what really happened.
6 to 8 min episodesWeeklyEnglish + Hindi4 Shorts per episode
Where it lives
Sony LIVA weekly original, next to the highlights
Sony's social channelsVertical cuts that bring new fans into the app
Sony Sports NetworkShort versions for innings breaks
08 · Season 1
Ten weeks. Ten episodes.
Launch with India in New Zealand5 T20Isfrom 22 Oct
5 ODIsfrom 4 Nov
2 Testsfrom 19 Nov
Made1Can a human bowl 180 km/h?
Made2How does a ball swing both ways?
Made3Six or helmet: facing a 150 km/h bouncer
Made4Why you can't see a 145 km/h ball
Next5Is the perfect yorker unplayable?
Next6Bumrah: the action nobody can copy
Next7Why the ball swings in New Zealand
Next8Four away, one back: the perfect over
Next9Lord's has a slope. What does it do?
Next10Where does pace come from?
Pitchwolf delivers10 episodes and 40 Shorts. Script, 3D, data, edit. English and Hindi.
Sony bringsSony LIV, promotion, and the audience the tour brings in.
Kashyap NishtalaFounder & CEO, Pitchwolfcontact@pitchwolf.ai